On November 1, the 1994 AppleFund program will begin. This new program will implement new accrual rates, Advance Promotional Payments, and new AppleFund Program Guidelines.
1)What changes have been made to the 1994 AppleFund Program?
Apple has made significant changes to this year’s AppleFund Program. Reseller input has contributed to the decision to reduce administrative burdens associated with our current program.
Starting in November, you will be asked to submit a six month AppleFund Marketing Plan outlining how you will use AppleFund dollars. In return, we will provide you with a monthly Advance Promotional Payment. You will receive a check for up to 100% of your previous month’s accrued dollars to be spent on planned Apple activities. To receive the monthly payment, you will be required to submit a six month AppleFund Marketing Plan. You will be obligated to perform planned activities and comply with the Apple Logo, Name, and Trademark Guidelines.
You will no longer be required to submit claims and wait to receive your AppleFund reimbursements. AppleFund dollars will now be available when you want to perform planned activities. This will save you and Apple time and money.
2)Why has Apple decided to provide Advance Promotional Payments instead of the current claim and reimburse model?
We are committed to providing you with the easiest way to access AppleFund dollars. The Advance Promotional Payment provides you with dollars once a month, making it easier for you to conduct the right set of activities to support your Apple business.
3)What will the new AppleFund accrual rates be for the 1994 AppleFund Program?
Accrual rates will be moving from 2% in October to 1.5% in November and December, 1993 and will be at 1% from January to September, 1994. We hope that this advance notification will assist you with planning your Apple purchases and promotional activities.
4)Why have the accrual rates changed for the 1994 AppleFund Program?
As you are aware, we have made many changes at Apple to adjust our cost structure. AppleFund is one area that was adjusted to meet our expense targets. In light of these reductions we have eliminated the majority of costs surrounding the access and administration of AppleFund dollars.
5)When will the new program go into effect?
The FY’93 program has been extended through October of 1993. The 1994 AppleFund Program will be in effect November 1, 1993.
AppleFund Program Questions & Answers
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AppleFund
Questions & Answers
6)What will happen to the remaining dollars accrued under the 1993 AppleFund Program?
You have two reimbursement options. You can choose to continue to claim dollars following the 1993 AppleFund Program guidelines as you do today. Or, you can choose to continue claiming until November 30, 1993 and remaining dollars after that date will be equally divided and paid to you in December, February, and May.
To choose your preferred reimbursement option, simply complete the 1993 Fund Transition Form and submit it directly to AppleFund Headquarters by December 1, 1993. Resellers who do not submit a form will automatically receive three payments for remaining 1993 dollars.
7)What is Apple’s objective in providing AppleFund dollars to Resellers?
Apple provides AppleFund dollars to support activities that promote the sale of Apple products. This year’s program allows for simpler access to dollars with less administrative restrictions.
8)What are the benefits of the new AppleFund Program?
Dollars will be accrued into one fund and will be available to you to support a variety of promotional activities. Guidelines have been simplified making it easier for you to plan and implement activities. A six month AppleFund Marketing Plan is required to be eligible to receive the monthly Advance Promotional Payment which is based on the previous month’s accruals.
9)How do Resellers begin to receive the Advance Promotional Payment?
Resellers must complete a six month AppleFund Marketing Plan to become eligible for the monthly Advance Promotional Payment. Your first AppleFund Marketing Plan is due December 1, 1993. This plan will cover activities scheduled from November 1, 1993 through March 31, 1994.
The AppleFund Marketing Plan covering activities scheduled April, 1994 through September, 1994 is due March 15, 1994.
We recognize that the first plan will include activities already conducted in the October-November time frame. This will only be the case during the initial implementation of the new program.
Resellers who do not submit an AppleFund Marketing Plan by the designated due date will not receive Advance Promotional Payments. Dollars will continue to be accrued, but will not be released until an approved AppleFund Marketing Plan is on file with AppleFund Headquarters.
AppleFund Program Questions & Answers
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AppleFund
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10)How do I receive an AppleFund Marketing Plan and how will it be approved?
A copy of the AppleFund Marketing Plan is available in your AppleFund program materials, on AppleLink, or by calling AppleFund Headquarters at 1-800-421-9574. Work with your Apple Sales Representative to determine how you want to use your AppleFund dollars. Submit your completed plan directly to AppleFund Headquarters. Received plans must be approved by AppleFund Headquarters and your Apple Sales Representative.
11)When will the Advance Promotional Payments start for the 1994 AppleFund Program?
Advance Promotional Payments will start in December for dollars accrued in November. You should expect to see your first Advance Promotional Payment check in mid-December if program requirements are met.
12)Will Apple audit the use of AppleFund dollars?
Yes, we will be auditing Resellers’ use of the Apple logo, name, and trademarks. Additionally, we will be reviewing the AppleFund Marketing Plans submitted by Resellers, to confirm that AppleFund dollars are used to promote the sale of Apple products.
13)What happens if I do not comply with the AppleFund Marketing Plan or use of Apple Logo, Name, and Trademark Guidelines?
Failure to comply with the AppleFund Program Guidelines will result in possible withholding of Advance Promotional Payments, or suspension of accrued dollars. Please contact AppleFund Headquarters or your Apple Sales Representative for complete terms and conditions.
14)What activities are eligible for the Advance Promotional Payment?
A complete list of recommended activities are included in your FY’94 program guidelines. These activities are similar to those listed in your current AppleFund Program Guidelines. Also included are content requirements to effectively execute these activities.
15)What is Apple doing to standardize the Apple Logo, Name, and Trademark Guidelines so that they are easier for me to use?
You told us that our logo requirements can be confusing and difficult to comply with. We heard your feedback and have simplified logo guidelines to make using the Apple logo more understandable. Please see the new Apple Logo, Name, and Trademark Guidelines included in your program materials or call AppleFund Headquarters at 1-800-421-9574 if you have any questions.
AppleFund Program Questions & Answers
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16)Will the Direct Deduct program still be available?
Yes, you will still be able to use the Direct Deduct program as currently outlined. Activities processed using the Direct Deduct program will be deducted from your monthly Advance Promotional Payment.
17)How can the Direct Deduct program be used?
The Direct Deduct program can be used for StartingLine materials, Apple Yellow Page trade name ads, AppleLink charges and for Apple-sponsored special events.
18)Will Apple continue with the Product Bonus Fund?
No. Remaining dollars from this fund will be merged with your other remaining AppleFund dollars accrued under the FY’93 program guidelines.
19)When will I receive detailed program materials?
Resellers will receive the 1994 AppleFund Program materials the week of October 25, 1993. If you have not received your materials by then, please call AppleFund Headquarters at 1-800-421-9574.
20)Where can I find additional information on the FY’94 AppleFund Program?
Program information can be obtained through your Apple Sales Representative, AppleFund Headquarters at 1-800-421-9574, or via AppleLink. The AppleLink pathway is: Sales & Marketing-Apple Programs folder-AppleFund folder-AppleFund Guidelines.
